About Us

Rogue River Sports was founded in Atlanta, Georgia in 1998. The company founder, Matt Geller, was an engineer with a passion for the outdoors. Matt loved being outside and relished opportunities to participate in three sports in a single day. This could be a traditional triathlon; or a 5K fun run, volleyball, and horseshoes at a company picnic. Invariably, one or more of these activities involved getting hot, sweaty, or dirty, especially in the brutally hot summer months.

Matt began looking for a good way to protect his car seats, but everything on the market was lacking in at least one key area. Towels were not waterproof, and automotive car seat covers were not convenient and washable. So Matt did what any good engineer would do... he started designing a better solution to the problem.

Matt began testing technical fabrics and lamination technologies, and he built the first prototypes of a seat cover that would be waterproof, but also air permeable. This created a breathable material which is important for eliminating moisture and preventing odor. The breakthrough earned Matt a patent award from the United States Patent and Trademark Office.

Matt established the SeatShield brand under the Rogue River Sports company, which gets its name from the Rogue River in southwest Oregon. Known for its salmon runs, whitewater rafting, and rugged scenery, it was one of the original eight rivers named in the Wild and Scenic Rivers Act of 1968. It's our reminder to go enjoy the great outdoors wherever we may be.